The fans of this 2000's mall-staple are all grown up. So our team is meeting them where they are: social media.
As part of the organic social media team for our client, Bath & Body Works, I help concept, script, caption, and execute buzz-worthy moments that lean into trends, drive sales, and take engagement rates to new heights.
BILLIE THE DUCK
2025 Platinum Marcom Winner: Social Media Marketing Campaign
We created B&BW's iconic Semi-Annual Sale mascot: Billy the Duck. This sassy "scent bestie" quickly captured the hearts of shoppers, who now anticipate his return each time the sale rolls around.
Check out some of our Billie work (and results) with this case study video — which I scripted and voiced as well!
"ALWAYS-ON" SOCIAL
We work seasons ahead to mine insights, anticipate topics, and push new products/promos in ways our audience "gets." And, clearly, we have a whole lot of fun. :)
"HOT TREND" SOCIAL
As part of our client agreement, our team makes two posts a month where we identify a trending moment, and produce an asset that's feed-ready within 3 hours.
2025 HOLIDAY
The holiday season is B&BW's busiest time of year. So, when we heard that they were planning to film a holiday-train-themed broadcast spot in Bulgaria, we quickly hopped aboard.
Our team worked nimbly with existing set design, talent, and influences to create oodles of content.
Here are some of my faves from the lineup!
Creative Team
Creative Director: Krysten Brown
Art Director: Sarah Studer
Creators: Therese Neidbala, Olivia Connolly