2023 Gold Marcom Winner: Creative Writing for Web Content
When our team was asked to rebrand Oklahoma 529's website, we took on the challenge.
Though curated designs and carefully crafted language, we formed an emotional connection with investors of all ages and encouraged them to open a tax-advantaged 529 college savings account.
Creative Team:
Creative Directors: Alex Pierce, Bill Halloran, Tish Loh
Art Director: Jaylynn Canales